Archive - The Growth CMO with Prasid

How Fair.com Slashed CAC by 90% Using Automated, Personalized Ads | Shaan Rupani (Growth Leader at Dropbox, Fair.com, and More)

In this interview, Shaan Rupani, currently leading Growth at Knowde, formerly Head of Growth at NexHealth, and previously at Fair.com and Dropbox…

Jun 18 •

How I Built an AI-Powered Workflow to Turn Meeting Notes Into Team Execution (With AI)

I built an AI virtual assistant using Fathom, Zapier, Asana, and Slack. Here’s how.

Jun 4 •

May 2025

#BookTok Changed the Way We Buy—Why You Should Be Paying Attention

What can we learn about how TikTok influences consumption

May 21 •

Everything I’d Do to Fix a Flailing Growth Engine in 90 Days

How a CRO can quickly audit, prioritize, and realign a revenue org

May 7 •

April 2025

3 Tactics that helped Coding Dojo 3X Revenue During a Market Pull-Back

The recession chances are now at 60%. So I thought it might help if i shared some of the tried-and-true revenue-plays I'm planning to run to keep…

Apr 7 •

Adapting to a Crisis | How Elena Luneva (General Manager, Nextdoor) Pivoted Strategies During A Crisis

How a first-principles approach led Nextdoor champion the needs of it’s customers during a crisis, and emerge stronger.

Apr 2 •

March 2025

Created a Hack So I Can Send a Drip Emails to New Substack Subscribers

I wanted to share a little “Drip Series Zap” I built using Zapier to help Substack authors add a drip series to their content engine.

Mar 27 •

6 Rules for Building Growth into Your Startup’s Operating System

Prasid Pathak is a 3-time CMO and 2-time CRO, specializing in building high-performing revenue engines.

Mar 6 •

February 2025

Case Study: How We Helped Consolidate Health Go-to-Market with a Fractional Growth Team

Consolidate Health was a pre-seed startup with no in-house marketing. We joined as their fractional Growth Team and led their Go-to-Market.

Feb 25 •

From Singleplayer to Multiplayer: How Superhuman is Stacking S-Curves | Gaurav Vohra, Superhuman Growth Leader

Gaurav Vohra shares how Superhuman began evolving from an individual-first productivity tool to introducing team-centric solutions, opening-up a unique…

Feb 5 •

January 2025

How Front Succeeded with Its Partner Motion | Cailen DSa (Early GTM at Dropbox, Box, and Front)

An oft-overlooked channel, partnerships can be a high-ROI part of your early GTM strategy.

Jan 16 •

How Slack Pivoted from Freemium to Free Trial to Fuel Revenue Growth | Q&A Shikha Kaiwar (Product Marketing & Growth Leader)

Shikha shares how Slack became one of the most successful PLG companies in history, running complex monetization experiments in the run-up to their IPO.

Jan 8 •

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