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Hi! I’m Prasid, a 5-time CMO turned growth consultant.
“Conventional wisdom” is just that: conventional.
I started writing because I love coaching growth teams on how to be exceptional, and I wanted to scale my teaching.
The writing you’ll find here pushes the envelope: we challenge conventional thinking, make new arguments, and offer actionable examples.
I’m a 5-time CMO, 2-time CRO, and as a consultant my team has now helped scale-ups like Twilio, Booksy, SiriusXM as well as 20+ startups. That means I’ve had more at-bats trying to get growth right than almost anyone else I know.
I’ve helped businesses pull out of nose-dives, 2X and 3X revenue, and get acquired.
Prasid set up an analytical framework that allowed us to scale up performance marketing while maintaining costs. He has a unique ability to push teams to focus on data and draw actionable insights.” - Ryan Valles, CEO of Interview Kickstart
What is a Growth CMO?
Marketing has changed. As software has eaten the world, marketing has become more measurable, and we can now hold marketing teams accountable for revenue.
A new type of CMO has emerged, a Growth CMO, who leverages technology and data to measure impact. Who is ready and eager to be accountable for revenue.
About Prasid
Before starting my consulting business Airframe Labs I was Head of Marketing at Codecademy, Director of Marketing at SoFi, and started my career at Microsoft.
I grew up in TX and Indonesia. I love the Chili’s Bacon Burger.
In another life I might have been in public service. 20 years later, the West Wing can still make me weep.
If you’re a startup ready to grow, get in touch.
