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They say growing a startup is like building the plane while flying it.

I’ve had more at-bats trying to get it right than almost any other marketer I know. I’ve been a 5-time head of marketing and helped more than one company pull out of a nose-dive, double revenue, and get acquired.

Join over 1,000 marketers, growth leaders, and founders. The writing you’ll find here makes new arguments, and offers specific examples.

Prasid set up an analytical framework that allowed us to scale up performance marketing while maintaining costs. He has a unique ability to push teams to focus on data and draw actionable insights.” - Ryan Valles, CEO of Interview Kickstart

What is a Growth CMO?

Marketing has changed. As software has eaten the world, marketing has become more measurable, and we can now hold marketing teams accountable for revenue.

A new type of CMO has emerged, a Growth CMO, who leverages technology and data to measure impact. Who is ready and eager to be accountable for revenue.

About Prasid

I’m a growth consultant and fractional CMO working with startups like Pencil (recently accepted into YC), Booksy, Hearth, and MIRROR (acquired by Lululemon). I’ve also consulted with larger enterprises like SiriusXM and Twilio.

I was previously Head of Marketing at Codecademy, Director of Marketing at SoFi, and started my career at Microsoft.

I’ve advised and consulted for over 20 companies since 2019. In another life I might have been a teacher: I love helping founders and marketing teams become better marketers, and that’s what this newsletter is all about. If you’re a startup ready to grow, get in touch.