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Hi! I’m Prasid, a 5-time CMO turned growth consultant.

“Conventional wisdom” is just that: conventional.

I started writing because I love coaching growth teams on how to be exceptional, and I wanted to scale my teaching.

The writing you’ll find here pushes the envelope: we challenge conventional thinking, make new arguments, and offer actionable examples.

I’m a 5-time CMO, 2-time CRO, and as a consultant my team has now helped scale-ups like Twilio, Booksy, SiriusXM as well as 20+ startups. That means I’ve had more at-bats trying to get growth right than almost anyone else I know.

I’ve helped businesses pull out of nose-dives, 2X and 3X revenue, and get acquired.

Prasid set up an analytical framework that allowed us to scale up performance marketing while maintaining costs. He has a unique ability to push teams to focus on data and draw actionable insights.” - Ryan Valles, CEO of Interview Kickstart

What is a Growth CMO?

Marketing has changed. As software has eaten the world, marketing has become more measurable, and we can now hold marketing teams accountable for revenue.

A new type of CMO has emerged, a Growth CMO, who leverages technology and data to measure impact. Who is ready and eager to be accountable for revenue.

About Prasid

Before starting my consulting business Airframe Labs I was Head of Marketing at Codecademy, Director of Marketing at SoFi, and started my career at Microsoft.

I grew up in TX and Indonesia. I love the Chili’s Bacon Burger.

In another life I might have been in public service. 20 years later, the West Wing can still make me weep.

If you’re a startup ready to grow, get in touch.

Subscribe to The Growth CMO with Prasid

Efficient revenue growth is possible. But it's getting harder. I'm a 5-time startup CMO. I share growth playbooks and spicy takes on how to organize revenue teams and how to hire growth talent.

People

CEO of Airframe Growth Consulting: we increase revenue when no one else can. We've grown startups like MIRROR (acq by Lululemon), XetHub (acq by Hugging Face) and scale-ups like SiriusXM and Twilio. Ex-Head of Mkting at Codecademy. Ex-SOFI, MSFT