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Why Culture Index Personality Types Matter: Enhancing Trust, Speed, and Scale in Startups
Culture Index can be your personal GPS to navigating the terrain of different personalities — it optimizes your journey towards better teamwork and…
Jun 18, 2024
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The 4 Killer Forces Driving the Rise of Fractional CMOs
Why You Might Be Seeing "Fractional CMO" on LinkedIn a A Lot More These Days and in the Future
Sep 12, 2023
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A Guide to Hiring a Fractional CMO in 2023
Fractional execs are gaining steam, but getting the most out of one can be confusing. Here's what I've learned about maximizing the ROI out of a…
May 31, 2023
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Prasid
Scaling Back on Hiring? Invest in Growth Ops to Keep Scaling
Tech is experiencing an industry-wide retrenchment: hiring freezes, cost-cutting, and, yes, layoffs. That last one in particular absolutely sucks.
Jul 28, 2022
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Hiring Cheat Sheet: What to Look for in Your Heads of Demand Gen, Marketing Ops, Sales, and SEO
Two weeks ago, we looked at what your marketing team should look like at every stage and last week we explored what you’ll need to be a great VP of…
Jul 18, 2022
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A Marketing Team For Every Startup Stage
When I joined SoFi as a Director of Paid Acquisition, the entire team worked out of a single room in the Presidio.
Jun 27, 2022
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Open-Sourcing My Performance Review Process for Early-Stage Startup Leaders
As a Consultant and a Fractional CMO, it’s crucial that I over-deliver on expectations and prove myself indispensable.
Apr 19, 2022
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7 People-Management Principles for Startups and Scale-Ups
It is incredibly difficult to be a people manager at a scale-up.
Feb 22, 2022
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9 Ways to Perfect Your Marketing Interview Projects
You know who does really well in behavioral interviews?
Jan 13, 2021
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