Even before MrBeast announced his plan to roll up his businesses (Beast Burger, Feastables, etc.) into a public company, one person could already see the potential for upstart creators to threaten incumbent CPG brands. That person is Greg Isenberg, founder of startup design studio Late Checkout and a student of culture and online community building.
This was really excellent. Appreciate that you dug into the data. One question: what about any Twitter threads that bombed? It would be interesting to compare the threads that did well to the ones that didn't.
I actually started following Greg Isenberg on Twitter in the context of crypto, and didn't really associate him with community or building social apps till later. Interesting to see the pivot into AI.
This was really excellent. Appreciate that you dug into the data. One question: what about any Twitter threads that bombed? It would be interesting to compare the threads that did well to the ones that didn't.
I actually started following Greg Isenberg on Twitter in the context of crypto, and didn't really associate him with community or building social apps till later. Interesting to see the pivot into AI.