It's easy to fall into the trap that you "should" have a perfect plan and elegant OKRs. Real examples from Netflix and Codecademy show reality is far messier.
I love this post (especially point #2). I was running my own startup growth agency for 5 years and the common consensus was that for each client, you should set quarterly goals and then do a quarterly check-in assess how you stacked up.
For our team of 10 full-time people and ~ 40 clients, trying to set quarterly goals proved exceptionally time consuming and tedious. I found the whole process often took 2-3 weeks and really took us away from the work that actually mattered: optimizing / improving our campaign strategies. I eventually ditched the quarterly goal setting process, but felt guilty doing so. I appreciate you sharing how others have come to a similar conclusion.
Prasid,
I love this post (especially point #2). I was running my own startup growth agency for 5 years and the common consensus was that for each client, you should set quarterly goals and then do a quarterly check-in assess how you stacked up.
For our team of 10 full-time people and ~ 40 clients, trying to set quarterly goals proved exceptionally time consuming and tedious. I found the whole process often took 2-3 weeks and really took us away from the work that actually mattered: optimizing / improving our campaign strategies. I eventually ditched the quarterly goal setting process, but felt guilty doing so. I appreciate you sharing how others have come to a similar conclusion.
-James