The Top 10 RevOps Influencers to Follow in 2024

Meet the men and women sharing insightful and practical content about everything you need and want to know about RevOps to grow and succeed.

Nov 29, 2023

2024 is going to be the year that Rev Ops steps into the limelight.

As more CEOs and revenue leaders are recognizing the value they bring, RevOps professionals can expect to play a more active role revenue strategy and growth.

With tech company valuations down dramatically, customer acquisition costs (CACs) need to be better aligned with customer lifetime value (LTV) and the current funding environment.

Changes in buying behaviors this year led to the average customer churn rate rising as high as 30% across all industries. RevOps professionals in these industries would be expected to develop and implement solutions to mitigate this by increasing customer retention.

On top of this, Gartner’s 2023 CMO Spend and Strategy Survey reports that tech investments will continue to decrease in the coming year.

As such, RevOps teams will need to get creative, and RevOps will be one of the key focus areas.

For all these reasons, we set out to find the top 10 leaders writing about the Rev Ops.

Our RevOps Influencer Ranking Methodology

Just like with the previous list, we ranked the RevOps influencers using the following metrics:

Content Score

When it comes to content, I’m sort of a snob. What I really care about, far more than the factors above, is how smart the thinking is. How valuable the content is.

Specifically: do the posts share actionable insights and examples that you I implement in my business to grow revenue?

Social Reach Score

I wanted to consider a couple different “meta” factors influencer:

Social Reach: This is based on the number of followers they currently have on LinkedIn and Twitter.
Post Frequency: How often do they post?
Post Relevancy: How much of their posts discuss topics relevant to RevOps?

Weighted Score

I gave double-weight to content score. This ensures quality trumps all else. Just how I like it.

So, without further ado, here is our list of the top 10 RevOps influencers you should follow in 2024 and beyond:

Let’s meet them one by one.

Top RevOps Influencers for 2024

#10: Rosalyn Santa Elena

LinkedIn Followers: 30,254

Hailed as one of LinkedIn's top sales operations voices, Rosalyn has over 20 years of experience building and scaling GTM teams for startups and enterprise corporations.

She founded The RevOps Collective, an online community with a mission to provide RevOps professionals with the resources they need to help them throughout their journey.

Although she’s not active on Twitter, she shares many thought-provoking and insightful content on LinkedIn.

In one of her recent LinkedIn posts, for example, she shares a list of activities and deliverables to complete to help RevOps professionals improve and optimize your Total Relevant Market and GTM Strategy for 2024.

Rosalyn is also the host of the Revenue Engine podcast, where she exchanges insights and ideas with CEOs and high-growth company revenue leaders on topics around sales, marketing, and operations.

Here are some of our favorite episodes:

Follow Rosalyn on LinkedIn

#9: Jonathan Morgan

LinkedIn Followers: 3,277

Jonathan Morgan is the VP of Revenue Operations and Head of Marketing at AchieveIt, a software development company providing businesses with solutions to streamline their strategy development and execution processes.

What we love about Jonathan’s LinkedIn posts is that they’re holistic in that they don’t only help you become a better individual.

Take this post he published a little while back:

Whether or not you’re a RevOps professional, you can glean many valuable insights from this.

Follow Jonathan on LinkedIn

#8: Leore Spira

LinkedIn Followers: 10,768

RevOps professionals must solve problems and thrive in fast-paced, high-pressure working environments.

Leora Spira is both and more.

In addition to serving as Director of Revenue Operations, Leora is lending her experience as a Strategic Advisor to six high-growth companies.

She’s also the co-founder of The Optimizers, Israel’s first community for operations leaders.

While many of her recent LinkedIn posts express her position on the current conflict in Israel, the #revopsconfessions series on her LinkedIn profile provides in-depth insights on many of the challenges RevOps professionals need to face and overcome, many of them presented with a very clever twist.

Her post, “’Mulan’ Approach to Revenue Operations: Loyal, Brave, Truth,” is a perfect example.

Like the first two RevOps influencers mentioned, Leore’s not active on Twitter.

If you can’t get enough of her content, you can also check out her Medium blog, where she shares insights on topics like CX, AI, and, of course, more RevOps stuff.

Here are some of her articles we recommend reading:

Follow Leore on LinkedIn

#7: Erol Toker

LinkedIn Followers: 8,008

Errol Toker’s story is both unique and inspiring.

His experience with burnout led him to ask one question: “Is there a better way?”

In his quest to find an answer, he came across the wonderful world of AI and automation.

Since then, he’s been obsessed with it and has made it his mission to help organizations streamline and simplify their processes and reach their RevOps goals through automation.

With a few friends, Erol launched AutomationHeads – an online community where RevOps can connect and learn from like-minded peers and industry leaders on the latest in automation and AI technologies, and how they can use this to make their work (and life) so much easier.

His desire to simplify things can also be seen in how he crafts his LinkedIn posts:

It is short and straightforward but packed with thought-provoking insights.

Even his longer posts are also easy to understand.

That’s why we highly recommend him as one of the top RevOps professionals to follow, especially for those just starting on their RevOps journey.

Follow Erol on LinkedIn

#6: Howard Brown

LinkedIn Followers: 18,312

Twitter Followers: 4,626

Howard Brown’s background is impressive!

A serial entrepreneur with a background in clinical psychology, Howard’s been featured in publications like the Wall Street Journal, Forbes Magazine, and Entrepreneur Magazine, and a regular speaker at AWS re:Invent conferences.

He’s the founder and CEO of Revenue.io (formerly ringDNA) – an online platform designed to provide RevOps the tools and guidance they need to streamline their processes, make more informed decisions, and reach their goals.

We love that Howard’s LinkedIn posts include video snippets of the most valuable takeaways from the Sales and Strategy enablement podcast he co-hosts with Alastair Woodstock.

They’re nuggets of wisdom you can quickly consume and dive deeper into when you have more free time.

Here are some of our favorite episodes we recommend you listen to:

Although Howard is also on Twitter, he doesn’t appear to have been active for the past two years.

Still, we found several posts where he shared valuable insights that still apply today, like this one where he guested on Membrain’s webinar.

Follow Howard on LinkedIn and Twitter

#5: Guillaume “G” Cabane

LinkedIn Followers: 19,616

Twitter Followers: 6,897

With over 15 years of experience implementing growth strategies with companies like Apple, Mention, Drift, G2, and Scout by Sequoia Capital, Guillaume brings a wealth of insights for RevOps professionals looking to enhance their skills in performance marketing, high-volume acquisition, and implementing nurturing programs.

As the co-founder and general partner of HyperGrowth Partners, Guillaume is also a valuable resource for B2B startup founders.

Although he hasn’t published any posts since October on LinkedIn and September on Twitter, his previous posts are still relevant resources for RevOps professionals working in B2B businesses.

This post he published six months ago is one of our favorites:

Follow Guillaume on LinkedIn and Twitter

#4: Prasid Pathak

LinkedIn Followers: 3,453

Twitter Followers: 739

Next up on our list is GrowthCMO’s very own Prasid Pathak.

A 5-time CMO and CEO of AirFrame Labs, Prasid has helped high-growth startups streamline and automate their marketing and sales processes, accelerating their growth and revenue generation.

Prasid actively shares insights from his extensive experience in operations, analytics, and marketing and sales automation here on the GrowthCMO newsletter, LinkedIn, and Twitter.

His recent LinkedIn article, for example, shares his insights on the impact generative AI will eventually have on SEO.

Follow Prasid on LinkedIn and Twitter

#3: Dave Rigotti

LinkedIn Followers: 8,023

Twitter Followers: 5,229

After serving in various marketing leadership roles in companies like Microsoft, Bizible, and Adobe, Dave identified significant gaps in many of the popular B2B marketing automation tools used by RevOps professionals.

This prompted him to launch his own startup, Inflection, a marketing platform for B2B and product-led companies to fill in the gaps so they can deliver a better experience for their customers.

He also spearheaded PLGTM – an annual conference for product-led GTM companies to connect and discuss industry trends and noteworthy topics.

His posts on LinkedIn provide RevOps professionals with a balanced blend of personal insights like this one he recently posted and downloadable resources.

His posts on Twitter are more diverse.

In addition to publishing RevOps-related topics, he shares insights on other topics like the recent World Series and his recent trip to the Netherlands, exemplifying that life as a RevOps professional doesn’t have to be serious and all work.

Follow Dave on LinkedIn and Twitter

#2: Eddie Reynolds

LinkedIn followers: 29,150

With over two decades of experience in sales, Union Square Consulting’s CEO, Eddie Reynolds doesn’t hold back in sharing his expertise and insights in his LinkedIn posts and the RevOps Weekly newsletter on topics like lead generation, inbound, SDR, and customer success.

What we love about Eddie’s posts is that he’s exceptionally candid and not afraid to sometimes add a glimpse of his emotions at that moment, like this recent post he shared on Thanksgiving.

At times, he can be so candid that his posts can cause some people to squirm and feel uncomfortable, like this one:

However, it’s these kinds of posts that can challenge all of us to become better at what we do.

Follow Eddie on LinkedIn

#1: Ben McCarthy

LinkedIn followers: 62,519

Twitter followers: 15,000

Ben McCarthy first made a name for himself in 2014 when he launched his blog, SalesforceBen, where he shares everything you’d want to know about Salesforce.

Two years later, he co-founded EMPAUA, a Salesforce consultancy catering to startups in Europe, where he served as Managing Director until 2020.

Ben still talks about Salesforce on LinkedIn and Twitter. More recently, he’s added generative AI among the topics he shares.

Although most of them focus on sharing the content published on his blog and YouTube channel, when he does post something directly on the platform, it’s highly beneficial, like this Salesforce cheat sheet he recently shared:

In addition to insightful articles for every RevOps role, you can find many resources here to master and get certified as a Salesforce professional.

Considering that Salesforce is one of the most widely-used CRMs today, and the fact that Ben is a resource person for Salesforce speaks volumes about the quality of the content you’ll get from him.

Follow Ben on LinkedIn and Twitter

Conclusion

Whether you’ve just started your RevOps journey or have been traveling for some time, you don’t have to go through this alone.

These 10 RevOps influencers are blazing the trail by openly sharing their insights and advice on LinkedIn, Twitter, on podcasts, and in blog posts so that you can also succeed in this continuously evolving role.

And if you’re following a RevOps professional you believe deserves to be on this list, feel free to add them in the comments below.